
Their days happen…everywhere: This is where most parents and adults today get lost: on any given day, a teenager will text their friends dozens of times (and even more!), follow their Facebook page while doing homework, send tweets, blog, post an original video to YouTube, comment on their favourite television shows message board. Canadian data suggests that teenagers spend over one and half-hours per day on the internet emailing (though this is falling out of fashion), texting and chatting – and many spend much, much more. This is where they live – networking, contributing, and listening. Their sense of public and private space is overlapped and interwoven. And toss out that old stereotype of the loner teen in the basement. The teenagers most active online are more often good students with strong social skills and wide circle of friends. The Lesson: We must go where they live – online. (In other words: If you aren’t on Facebook or don’t have a twitter account, get one.)