The Pew Centre found that 63 per cent of teens exchange texts with friends, but only 29 per cent talk daily with friends on a cell phone – and far fewer use a landline.
And the number of text is growing quickly – the median number of text sent on an average say was 60. (And for teenager girls, the median was 100.)
What’s the take away: If we want to reach our youth, we need to communicate on their platform. That means sending texts to alert them to events at church, remind them about worship responsibilities coming up, and for just checking in on them.
Let your fingers do the talking.
Here’s the study, if you would like to take a look.
And an Los Angeles time story if you’d like to newspapers take on it: