Here’s a link to a story about the book: http://www.churchmarketingsucks.com/2012/08/giving-away-the-collection-plate-by-john-richardson/
PS: I recommend you check out the website that posted the story, Church Marketing Sucks. Not every particular aspect of the site resonates with me, but they do raise some interesting notions about church communcation, the importance of pastors blogging and generally how churches need to do a better job of publicly promoting their mission, both online and in the community. Here’s the home page: http://www.churchmarketingsucks.com/